The clothing line, Fluxus, once known as Flux Nouveau, takes its name from one of the most radical and experimental art movements of the 60's known as ‘fluxus’ which literally means "to flow". Fluxus included a strong current of anti-commercialism. An early adapter of this movement was Yoko Ono,who explored media ranging from performance art to poetry to experimental music to film. Fluxus encouraged a do it yourself aesthetic and valued simplicity over complexity. Fluxus celebrates the relationship between everyday life and art, blending and connecting different artistic media. In art, fluxus is uncomplicated yet unique, and an extension of the individual. You will see how the name is truly fitting. Garments from the Fluxus collection features clean lines and unfettered design. Wearing Fluxus is an art!
